But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.

But dealing with this new digital romantic world can be a lot of work.

Answering messages, filtering profiles—it’s not always fun.

The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.

I read dozens of studies about love, how people connect and why they do or don’t stay together.

10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.

Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-­dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.