And that different website allowed people to experience other people without all of these attributes.And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.

And this breaking into attributes turns out not to be very informative.

So on the last stage of this process, we created a different Web site.

I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee. So I think it's a really bad, it's a really bad system.

On top of that, there's another thing, is which, imagine I gave you this search criteria, which I asked you to search by height and weight and income and all of those things: you're going to use it.

" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.

They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.So it kind of goes from an observation to a little study, to a bit more details and then finally proposing some kind of solution of something that I think would actually work better.So the site basically looks at real dates—and think about what real dates are.And because of that, I think actually people become much more superficial than we think they are. It turns out, women really care about men's height. At the same time, it turns out that men care a lot about women’s BMI’s.I’m 5’9”, if I wanted to be as attractive as somebody who’s 5’10”, right, another inch? In fact, they want women to be slightly anorexic, at like 18-1/2.I mean, think about it: how many millions of people are participating in this activity and marriage rates has not increased, divorce has not decreased.